It’s been a week since we face Ramadan month, the most awaited month every year, where Muslims do fasting for 30 days. As usual, there will be differences in people’s consumption behavior during Ramadan. Start from the daily activity that adjusts fasting hours, to the tendency to be more consumptive because of the holiday allowance (THR).
But as we know, today we are also facing a global pandemic Covid-19 where all of us need to keep our distance (social distancing) in order to decrease the spread of the virus. For business owners, this can create a dilemma, where usually Ramadan moment could be a moment to get closer to customers, but in the current situation social distancing becomes a new challenge.
Here are some tips from Printerous so that you, as a business owner, can still stay in touch with customers during Ramadan, even in the midst of pandemic situation:
Getting closer through broadcast message
If you’re unable to meet directly with your customer, utilize technology to greet your customers virtually. Currently there are various options for broadcast messages, from SMS, WhatsApp, to email blast. Try to use a more personal approach, such as:
“Stay fit during fasting all day long, don’t forget your suhoor!”
“What do you have for Iftar today? Hopefully our grilled rice menu can accompany you to break the fast at home.”
In addition to greeting customers, these messages can also be followed with call-to-action (CTA) that leads to product pages, orders, and other interesting info.
Special edition packaging for Ramadan
Ramadan is a special month. Besides providing special products for Ramadan edition such as cookies and takjil menus, you also need to prepare attractive visual assets so that customers can really feel the moment of Ramadan.
If in the middle of this pandemic customers cannot go directly to the store and see your Ramadan decorations, but don’t worry. Communicate through packaging that will definitely be used for take-away or delivery needs, from paper boxes to paper bags. Make packaging with special design concepts on Ramadan edition, such as a touch of green or typical Eid items.
Parcel for special customer
Eid al-Fitr as the main moment of Ramadan, is the right time to maintain connection and relationship with customers. But in order to protect ourselves from the spread of coronavirus, present meetings and travel are severely restricted. So keep in touch with your customers through gifts or parcel that can be delivered or packaged during Eid. Besides special customers, you can also send gifts to suppliers, neighboring stores, and other business partners. The parcel given can be accompanied by a Ramadan greeting card and using beautiful and attractive packaging.
Above are 3 strategies that you can have as a business owner to maintain a good relationship amidst the Covid-19 pandemic. Welcoming Eid al-Fitr, Printerous also makes it easy for those who want to print Ramadan edition packaging for your business. More information, please ask here.
Hygiene is part of faith. Let’s take care of each other in this condition by prioritizing cleanliness, security, and safety. Follow the health advice and stay fit during fasting.
Be healthy and stay productive!